莫干山旅游集散中心坐落于莫干山风景区山脚，是车辆前往莫干山景区的换乘点，建筑以民国时期的风格为主，给人以很深的民国印象。
基于这样的历史环境之下，导视设计中将“旗袍”定义为关键的视觉元素。导视镂空的设计形式，增强了导视系统的通透性；黑、白、灰的色彩调性，与室内外的环境相融合。以旗袍作为设计的原点，表达莫干山旅游集散中心连接起过去和未来，连接起生活与艺术，以最高的“礼遇文化”迎接五湖四海游人的到来。

Mogan mountain tourism distribution center is located at the foot of the moganshan scenic spot, which is the transfer point for vehicles to moganshan scenic spot.
Based on this historical environment, the guide design defines "cheongsam" as the key visual element. The design form of guide hollow-out enhances the permeability of the guide system. The tones of black, white and grey are integrated with the indoor and outdoor environment. Taking cheongsam as the origin of the design, it expresses that moganshan tourism distribution center connects the past and the future, connects life and art, and welcomes visitors from all over the world with the highest "courtesy culture".