阿勒泰市位于中国新疆维吾尔自治区北部边缘，历史悠久，早在新石器时期这里就有人类活动。阿勒泰山河壮丽多姿，具有风貌特异的自然风光，成为中国北方游牧部族民族西迁东往的通道和生息、角逐之地。
盛和美为阿勒泰打造品牌形象与导视标识时充分考虑了阿勒泰的旅游特色——滑雪和山川，融入了拥有万年历史的毛滑雪板的元素，在彰显旅游活力的同时，也注入了一定的城市性。

Altay is on the northern edge of China's xinjiang uygur autonomous region, has a long history, dating back to the neolithic period. The Altay river is a magnificent river with unique natural scenery, which has become a passage for nomadic tribes in northern China to move from west to east and a place for survival and competition.
When SHM create the brand image and guide logo for Altay, we fully consider the tourism characteristics of Altay - skiing and mountains, and integrate the elements of the hairy snowboard with a history of ten thousand years, which not only highlights the tourism vitality, but also infuse certain urbanity.