知名互联网公司阿里巴巴集团总部位于杭州西溪，总建筑面积约29万平方米，由8幢单体建筑和2幢停车楼组成。作为世界知名企业，阿里巴巴无处不在的创新与融合理念深刻影响着我们。在导示系统规划上，我们通过大量创新设计与新工艺的运用，力求还原和体现阿里的这种企业精髓。标识造型上，采用几何块的堆砌模式，结合不规则形状与卡通造型，充分展示企业文化特质。在新工艺方面，以雕刻字、丝网印等多种新技术来展示企业的活力与创新，从而实现整体导示系统对企业文化的综合展示。

The headquarters of alibaba group, a well-known Internet company, is located in xixi, hangzhou, with a total building area of about 290,000 square meters, consisting of 8 single buildings and 2 parking buildings. As a world-renowned enterprise, alibaba's ubiquitous innovation and integration concept has deeply affected us. In the guidance system planning, we through a lot of innovative design and the use of new technology, and strive to restore and reflect the essence of ali. Logo modeling, the use of geometric block stacking mode, combined with irregular shape and cartoon modeling, fully show the characteristics of enterprise culture. In the aspect of new technology, the enterprise's vitality and innovation are demonstrated by a variety of new technologies, such as engraving, screen printing, so as to realize the comprehensive display of the enterprise culture of the overall guidance system.