白音他拉苏木地处科尔沁沙地腹带，位于通辽市西部、奈曼旗中北部。白音他拉在蒙语中意为富饶的草甸，宝古图蒙语意为有鹿的地方，宝古图沙漠草甸上奔驰的神鹿，让游客置身于一种自由翱翔的宽广环境中。白音他拉苏木未来旅游小镇形象总体定位为“蒙古大漠，野性的呼唤”。
盛和美以“蒙古大漠”和“沙漠奇迹”为关键切入点进行标识设计，在红色文化的内涵中，打造具有民族特色的全域旅游小镇标识，使用简洁现代融合历史的设计手法，直观表现文字、图形的视觉传递，彰显北方豪迈待客之道、热情好客的精神。

Baiyin tarasumu is located in horqin sandy belt, located in the west of tongliao city, the middle and north of naiman banner. Baiyintara means fertile meadow in Mongolian, and baokudu means a place where there are deer in Mongolian. The flying deer on the desert meadow of baokudu places visitors in a wide environment of free flight. Baiyin-tarasumu future tourism town image is generally positioned as "Mongolia desert, the call of the wild."

Sheng and "Mongolian desert" and "desert miracle" as a key entry point for logo design, in the red culture connotation, make with global tourist town of ethnic identification, using history of design is concise and modern fusion technique, intuitive display text, graphics, visual transmission, reveal the north halma hospitality, the spirit of hospitality.